The Audi TV commercial titled “Goodnight” is inspired by the cadence and rhyme scheme of the original best selling children's book Goodnight Moon, by Margaret Wise Brown, and takes the viewer on an animated journey through a traditional-style mansion laden with trite symbols of old, stuffy luxury. The 60-second spot methodically says good night to the age of old luxury, defined by gluttony and excess, and features the all-new 2011 Audi A8 flagship sedan, the most technologically-advanced vehicle the company has ever produced and the apex of Audi’s new luxury lineup.