Cannes Lions
DDB PARIS, Paris / AUDI / 2005
Overview
Entries
Credits
Description
With this jack-in-the-box, the audience can experience the fear of unexpected situations.
Outcome
The box was forwarded to Audi dealers and journalists as a teaser for the announcement for the whole campaign. It has created a PR buzz. Audi had to face increasing requests related to the campaign from the dealerships.
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12 items