Yamaha Motor introduced two brand new models to the popular segment of 9.9 HP outboard engines. Due to modern four-stroke technology these drives offer a perfect combination of efficiency, ergonomics and little weight. And compared to conventional two-strokers the Yamaha F9.9 outboarders are actually ecofriendly – they minimise noise, pollution and fuel consumption!Now, owners of dated two-stroke outboarders are in target. The time has never been better to buy a new Yamaha F9.9 four-stroker. Thereby it’s vital to support the sales activities of Germany’s top 25 retailers.

Let’s ask the experts: fishes and other marine animals! What do they say about the effect of cutting edge four-stroke-technology on their environment?Three means of advertising give the answer: 1. The Mail piece which leads customers directly to the dealer. 2. Banners that advertise the new drives online. 3. The retail mailing that gives a voice to various marine animals. It contains a mussel shell for the dealer’s showroom. It animates customers to put the shell to their ears and listen – to the sound of the sea and to seductive whispered sales information: realised by a built-in sound chip.

The campaign is still too fresh for a reliable evaluation. But Yamaha Motor is by now delighted and de facto avid for more integrated maketing ideas like this one.