Cannes Lions

Aunt Infestation

O POSITIVE, Santa Monica / GEICO / 2021

Film

Overview

Entries

Credits

Overview

Execution

The script leveraged a funny pun on the word, “Ant” infestation by juxtaposing it with a visual of an “Aunt” infestation. The script didn’t fully describe the scenes so the director collaborated with creatives to add all of the scenes for the Aunts along with their dialogue during the pre-production process - location scout and casting. We shot approximately 3 times the amount of “bits” that ended up in the final edit and had a tough time eliminating some.

The casting process was amazingly fun and improvisational. We never stopped writing dialogue until the final sound mix.

We photographed in a documentary style on Panavision Primos.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Disclaimers: “Cloud Nine” / “Happy as a Clam” / “Million Bucks”

THE MARTIN AGENCY, Richmond

Disclaimers: “Cloud Nine” / “Happy as a Clam” / “Million Bucks”

2024, GEICO

(opens in a new tab)