Cannes Lions
O POSITIVE, Santa Monica / GEICO / 2021
Overview
Entries
Credits
Execution
The script leveraged a funny pun on the word, “Ant” infestation by juxtaposing it with a visual of an “Aunt” infestation. The script didn’t fully describe the scenes so the director collaborated with creatives to add all of the scenes for the Aunts along with their dialogue during the pre-production process - location scout and casting. We shot approximately 3 times the amount of “bits” that ended up in the final edit and had a tough time eliminating some.
The casting process was amazingly fun and improvisational. We never stopped writing dialogue until the final sound mix.
We photographed in a documentary style on Panavision Primos.
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