During the 8 week campaign period:Over 125,000 unique visits to the campaign website (45,000 more than forecast); After 4 days Facebook forced us to change our social mechanic behind our 'Pass the Pressie' gift due to its popularity. Even after the mechanic was changed it still reached the projected target (20,000) after 6 weeks topping out at 31,000 gifts unwrapped; 84% increase in Facebook fans; 37% increase in visits to Telstra.com(compared to the same period in 2009); Sales of the T-hub increased by 52%; Prepaid and post paid mobile activations increased by 20% and 63% respectively.