By enabling people to “check in” to different Kia car models with Facebook Places we could make them share the event with all their friends. As a reward the first 25 to “check in” got a voucher valid for one month of free Spotify Premium. The only used channel was Facebook Places.

The first 25 who “checked in” to a Kia spread the word to more than 4,500 friends, in just one day.

When Kia takes part of the social media interaction between friends, more people will consider buying a Kia.