Upon the launch of the new Kia Cerato in late 2012, we wanted to deliver the key concept, ‘INNOVATION’, through an unprecedented communication method in the auto industry. To make this happen, we began by asking, “What if we could map the connection between the vehicle and the driver?” Based on 3D generative art, where images are constructed based on actual data, we produced 3D graphics based on drivers' physiological responses and Cerato's driving data in various driving conditions. In the final output, ‘Digital Croquis Art’, the lines and particles represented driving dynamics and drivers' emotional changes respectively.