From the concept to the implementation of the problem.Alcohol is a drug, and in most cases it begins during adolescence. In Spain, the youth gets together in public open spaces to relate and drink. Some of them, go from enjoying their spare time to a future of social exclusion because alcohol has trapped the, and won’t let them go. This is why we decided to go directly to those places where the problem occurs, the street and at the same time they usually meet.We created big glasses, just as big as the problems that alcohol can cause in the future and which won’t allow the, to relate with other people trapping them within society.

-10 million impacts- Economic repercussion without cost tripled the campaigns budget: main Spanish TV Radio Channels, main newspapers.- Social Debate: The most commented article on the Internet and the main daily newspapers of the region, editorial columns in the most important newspapers.