Cannes Lions
GAP'S , Pamplona / PAMPLONA TOWN HALL / 2010
Overview
Entries
Credits
Execution
We choose actions of street guerrilla warfare as our strategy. Over 400 Speech bubbles made out of foam were placed around the city to represent plants, flowers, trees, birds and gardens thanking the population for using public transportation.This action was reinforced by huge thermometers, which tainted the water of the main fountains red to simulate an explosion due to the high temperatures.
Outcome
As a result of the action, global warming and the excessive use of cars became a social debate. The action integrated in the European Mobility Week, had great notoriety and repercussion and had people talking all around the city.The campaign was very original due to the spectacularity and impact of the action. Huge thermometers (3 meters high) had exploded and were pouring their content into the most emblematic fountains of the city.The campaign had a very low budget to be carried out but it obtained a great economic repercussion in media.
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