Cannes Lions
GEORGE PATTERSON Y&R, Brisbane / RSPCA / 2010
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This idea is aimed at people with a natural affinity to animals. It aims to show that caring for animals is a two-way street – show them some support, care and affection and they’ll return the favour with support, care and affection.This radio spot aims to put a smile on people’s faces (as opposed to a sense of guilt), and convince them to donate during Awareness Week.
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