Cannes Lions
PUBLIQUEST ARGENTINA, Buenos Aires / UNILEVER / 2008
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Our objective was to communicate the launch of the new Axe Vice following the campaign’s concept ‘It makes the most innocent woman dangerous’. We developed a world swept by a wave of amusing and fantastic crimes of passion, the causes of which seemed to have no explanation, and we created a ‘Women’s Prison Unit’ where all women found guilty were sent. Users were invited to meet each of the women who had been sentenced to prison.
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