Lux soaps with their exquisite fragrance and luxurious lather make women around the world feel like a million dollars. However, in reality most of our consumers have to settle for common bathrooms which are small, dingy and grimy.

Lux believes that every woman’s Lux bath should be a sensorial escape. So we invented the Dream Soapbox. All you have to do is slide it open to pick up the Lux bar and a simple light projection chip transforms even the most horrible, dark bathroom into a luxurious glittering dream world. And an ordinary bath now feels special.

Women in India, Indonesia and Thailand were thrilled with this experience of luxury. Some of them could hardly believe they were bathing in their own bathrooms. Now their Lux bath was something they looked forward to even more. The projection mechanism turned the problem of dark light less and small bathrooms into a design advantage. The projection had the most stunning effect in such bathrooms. It was ingeniously designed to transform these very bathrooms.