Cannes Lions

AXE VICE DEODORANT

BBH, London / UNILEVER / 2008

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'Mishaps' was part of the Lynx Vice 'Turns nice girls naughty' campaign. It's a journalist's exposé on the cause of the Lynx Vice induced female crime wave and focuses on the fruity ingredients used in producing the potent scent. The film was posted as secret content on the lynxvice.com interactive website, accessible only after the consumer has completed a number of challenges. The film was also posted virally on YouTube, attracting over 100,000 hits.

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