In Baby Love, a woman is seen putting her unborn baby in various unsafe positions, including putting a snake it its pushchair & hanging knives over its cot - revealing the final shot as the pregnany woman smoking, highlighting the dangers of smoking whilst pregnant.

Baby Love was launched together with other support measures, such as radio co-operation including expert doctor interview, social media activity and active blogger dialogue, media communications were aimed to create attention and to drive people to ashbabies.fi campaign website.

At the site visitor can for example write encouragement messages to expectant mothers which can then be shared in social media, get more information about the effects of smoking during pregnancy and get information on different paths on how and where to get support.

The phase two of the campaign started in March 2014 and is on going.

Numerous blog and media hits in Finland. Many included extensive and high quality debate on the issue. Multiple page editorial in leading Parental magazine, mainpage news articles and interviews in leading news media in TV, online and print.

International: Client and health professional interviews, numerous blog and media articles. Parents Magazine made online feature and 2 spread editorial in printed version. Daily visibility on global Euronews TV channel agreed for summer 2014 without a charge. 1 000 000 views in Youtube and we've had over 700 000 Unique contacts via Ashbabies Facebook. Total media investment only 3000 Eur.