Strong call to action to buy the new copies of Rolling Stone Magazine and find a great inside for the new target: 30-50 years old, the old rock'n roll generation.

Insight: When we was baby, our conduct was similar to a rockstar.

We burp in our mother face and never say sorry, we didn’t feel guilty when we defaced the walls at home. We’ve always been the centre of attention and they would have done anything to satisfy our every whim.

So, to describe this we've chosen an animation dark style, similar to child drawings.

In the 30-second spot, a black and white pencil animation morphs between

images of rock ‘n’ roll and infantile behaviour.

A painted treatment adds a handmade and craft sensation, giving a high value to the voiceover and soundtrack was created ad hoc for this commercial.

The target looks at the commercial in a positive and curious way.

Lots of buzz online and sharing on Facebook, Twitter and Pinterest page.

Also, Rolling Stone Magazine recorded an increase in sales of 7% in the first week.

ANY RELEVANT LINKS:

http://www.mediabistro.com/agencyspy/when-did-you-give-up-on-being-a-rock-star-rolling-stone-wonders_b39312#.UGTB5_uTgtQ.facebook

http://iletaitunepub.net/2012/09/25/rolling-stone-back-to-rock/

http://gutenver.tv/2012/09/27/publicidad-rolling-stone-back-to-rock/

http://www.fubiz.net/usersstuff/rolling-stone-magazine-back-to-rock/

http://adsbuzzing.com/rolling-stone-magazine-back-to-rock/

http://viraw.com/video/RDG93MA9721H/Rolling-Stone-Magazine-Back-to-Rock

http://frominspiration.com/2012/09/27/rolling-stone-magazine-back-to-rock/

http://wwwfanta.com/rolling-stone-magazine-back-to-rock.html

http://telly.com/NBA7U

http://us.adforum.com/creative-work/ad/player/34479795

http://www.ccsp.com.br/ultimas/60640/Back-to-Rock