People do not realize that when touching a single bill, thousands of bacteria are transmitted to your hands. This gave us the opportunity to use the same bills as a communication media to convey a simple message: 'Wash your hands after touching a bill'.

This campaign was executed across Colombia, and launched in November 2013. Is currently on the air.

The strength of this campaign was that we found a media different from the conventional ones, but with perfect sense for a brand of hand sanitisers communication. The bills were useful to give a clear, simple but strong message.

More than 600,000 people, saw our message and the brand sales increased in 68% compared to last year.