There is a reason why spring is the most booked period for vacation.Bad weather gives you the blues and snow, rain, wind and clouds follow you step by step. That’s why TUI creates a special campaign with a high viral potential.From 20th of January until 17th of February the participants of TUI bad weather vacation“will prey on bad weather.

By connecting to 240 weather stations around Germany, a mobile app tracks the participants’ positions and retrieves their current weather conditions.

These data will be analysed and the participants will get points for it – the worse the weather, the more points are transferred to the players’ account.

At the end of the competition, the participant with the highest score in the categories temperature, wind force and rainfall gets a dream vacation.The Facebook-App shows an overview of the competition and gives the kick-start for the social media engagement of the TUI brand.

Every fifth viewer clicked on the banner and was directed onto the special offers webpage. The result: 11% more bookings made by the younger target group.