Bailey’s produced and promoted the album of up-and-coming singer Shang Wen Jie (the winner of ‘Super Girl’, China’s version of ‘American Idol’).We composed a single, and then produced a music video specially designed for KTV bars where Bailey's is served. This video brought to life the idea that Bailey's is best shared with friends.

Sales of Bailey’s grew 20% in 2007 from 2006. Over 50% of Karaoke TV bar patrons had viewed the music video. We also got free airtime on 103 TV Programs in 97 TV stations across China.