This is a behind-the-scenes look at the an engaging dynamic between the two characters from campaign: Our “Cheesearcher” – charged with overseeing the maturation process – and a particularly immature round of cheese we affectionately call “Ryan.” Joe (our Cheesearcher) discusses the patience it takes to wait for cheese to mature. He suffers through the cheese’s immature antics – ever hopeful that he'll finally be able to check the “READY” box on his clipboard. Through it all, one thing is clear: CHEEZ-IT is willing to wait for their real cheese to mature.