We imitate, through impersonators, 13 famous singers that were preferred by our target. They were presented in an exaggerated way by the programme’s hosts. Finally, the performance was a fraud, producing an “anger” reaction from the presenter.At the same time, we exhibited a ham sandwich on the set, that didn’t have a clear brand….so as to make a comparison that an imitation is not like the original one. “If it’s not the original singer Noé-if it’s not Super Cerdo´s ham, Noé”.

All the performances were done by the same actor, a fact that produced more laughs in the public and the feeling that the impersonators and the first ham sandwich produced distrust.

In a first moment this exhibition had a reduced space in the programs, but along with time it gained more prominence due to the empathy that the actors’ performance achieved with the public. Finally we had 320% more seconds on air, and the brand achieved a 55% of TOM, its best result in 11 months.