Cannes Lions

Balanced Dynamic

INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2019

Film

Overview

Entries

Credits

Overview

Background

It's called night surfing.

the strangeness of the waves that burst in the night sea,

the luxurious lighting of the dark waves

above-water contrast

edge of surfboard

Execution

A man who surfs alone at night in the midst of the dynamic waves,

It's a dynamic wave, and it's a cross-section of a board that holds the balance underwater.

The sound of the waves contrasted with the sound of the air bubbles in the water.

DYNAMIC / Balance on board of wave

The bottom of the board is engraved with the Tucson logo.

Camera rotates to connect to a board on top of a Tucson loop

a man who returns to the city at dawn after night surfing.

It's a natural representation of Tucson's journey from the sea to the city.

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