Cannes Lions
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2019
Overview
Entries
Credits
Background
It's called night surfing.
the strangeness of the waves that burst in the night sea,
the luxurious lighting of the dark waves
above-water contrast
edge of surfboard
Execution
A man who surfs alone at night in the midst of the dynamic waves,
It's a dynamic wave, and it's a cross-section of a board that holds the balance underwater.
The sound of the waves contrasted with the sound of the air bubbles in the water.
DYNAMIC / Balance on board of wave
The bottom of the board is engraved with the Tucson logo.
Camera rotates to connect to a board on top of a Tucson loop
a man who returns to the city at dawn after night surfing.
It's a natural representation of Tucson's journey from the sea to the city.
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