Cannes Lions

PEPSI

BBDO GUERRERO, Makati City / PEPSICO / 2012

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

Pepsi wanted to extend its long-running ‘Sarap Magbago’ ('change tastes good') campaign. True to its commitment to change, the brand continues to find real solutions to real problems and engage the youth in creating positive change.In the Philippines, daytime lighting is a scarce commodity for urban poor communities. Millions of homes have no natural light source so lights must be kept on day and night, causing electric bills to rise. More often than not, these families choose to live in the dark to keep their children fed.So Pepsi together with MyShelter Foundation created the Litre of Light campaign. It is an initiative that provides communities with a low-cost, carbon-free lighting solution using old plastic bottles, water and bleach. Solar bottle lights are installed on roofs of shanties to refract sunlight into 55W of light.

Execution

Solar bottle lights are recycled plastic Pepsi bottles installed on roofs to refract sunlight into 55W of light. The brand has installed over 20,000 lights through a combination of volunteer action, online donations and direct sponsorship. To spread the project, Pepsi helped establish a center to train volunteers and educate companies, schools and people on how to create and install lights. A model community, wherein every home is lit by at least 2 bottle bulbs, was established to help take the model across the global Pepsi system.

Over 10,000 volunteers gathered, 20,000 bulbs installed, 46,666 lives brightened. The project was named "Best of the Best" at the 2012 PepsiCo AMEA Global Performance with Purpose Awards in competition with 16 other shortlisted projects across the entire PepsiCo system. It also gained the support of the Philippine government and was specially commended at the 2011 World Climate Conference. It was covered by BBC, NHK and other networks, and presented at TED X in Dubai and Mumbai. The project is now being spread in Kenya, Uganda, Indonesia, Vietnam, Mumbai and Colombia.

Outcome

Over 10,000 volunteers gathered, 20,000 bulbs installed, 46,666 lives brightened. The project was named "Best of the Best" at the 2012 PepsiCo AMEA Global Performance with Purpose Awards in competition with 16 other shortlisted projects across the entire PepsiCo system. It also gained the support of the Philippine government and was specially commended at the 2011 World Climate Conference. It was covered by BBC, NHK and other networks, and presented at TED X in Dubai and Mumbai. The project is now being spread in Kenya, Uganda, Indonesia, Vietnam, Mumbai and Colombia.

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