Cannes Lions
STARCOM ARGENTINA, Buenos Aires / BANCO DE LA NACION ARGENTINA / 2003
Overview
Entries
Credits
Execution
The team developed an exclusive programming segment for Banco Nacion. Media insights regarding the appropriate channel and show led to a focused negotiation with the programme producers and a never-done-before coverage sponsorship for Banco Nacion. Overall cost of this programme was much lower than actual sponsorship costs for Argentine soccer and the innovative 'view from the bench' generated 40% incremental media value.
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