Creative: Lynn is both, friend of the Raiffeisen-Club and part of the target group. She gives tips of the best events in town and communicates preferably via SMS as all young people do. As Lynn is an fictive person everybody has his 'own' Lynn in mind.Executions: Lynn is a cross-media direct marketing campaign with the mobile phone as a central means of communication. Technical base is a SMS-Chat-Bot which can also be addressed via Web.Campaign mechanics: Mobile number of Lynn is communicated in supporting print advertising. All one-to-one dialogues are initiated by the consumers.

Highly effective campaign with intensive and long lasting one-to-one brand contact.Response rates: up to 8% on advertisements and 10 SMS on average per dialogue session.Highly satisfied customer who prolonged the campaign for the year 2003. Lukas Zettinig, Managing Director Raiffeisen-Club: "Lynn is a efficient way to communicate all our 450 yearly events in a personalised and interactive way".