"The advantage of being in the centre."The campaign was divided into phases. It started with a teaser, followed by the advantages of being in downtown (transport, restaurants, culture, sports and shopping) and live videos of the building preparations. In the last phase, everyone involved received a CD-ROM, with an interactive zone map with detailed locations and advantages communicated from the previous phases.

Big and positive surprise effect among all employees. People felt recognised by Deloitte, and felt that Deloitte cared about them. Throughout the whole process employees recognised the benefits and became more accepting of the move. They became enthusiastic about the new headquarters. The CD-ROM, became a very useful tool, generating interaction between the public and the proper place. The perception of the communicated benefits was fast and perfectly memorised. It was a remarkably successful project.