The campaign is brought to life with bike ads as biker's team will shout slogan & recite a customized cheer and "rally" to attract the public. The bike ads were also stationed outside/near competitive banks to draw competitors’ customers to SCB branches.

Through a combination of advertisement presence, the bank has recorded very positive reaction from the public, with customers walking in with big amounts of savings, crediting this campaign with drawing them to choose this bank and not others.