Deloitte is one of the world’s largest professional services firms. Our brief was to celebrate their sponsorship of the London 2012 Games with an internal activation that would make full use of their social platforms, create a global talking point for staff and clients, and bring Deloitte people from all corners of the world together around their most ambitious sponsorship ever.

205 nations. 12 event categories. 2,460 possible combinations, each with its own unique photographic icon (Yes, that’s 2,460 individually photoshopped images). So every player’s team was instantly recognisable and colourful. Bespoke team flags, based on the structure of real flags, added an additional world flavour and element of personalisation.

205 nations. 12 event categories. 2,460 possible combinations, each with its own unique photographic icon (Yes, that’s 2,460 individually photoshopped images). So every player’s team was instantly recognisable and colourful. Bespoke team flags, based on the structure of real flags, added an additional world flavour and element of personalisation.

Deloitte’s most popular, most sent and most enjoyed e-card ever. Hundreds of thousands of clients, contacts and friends received a personal message from someone at Deloitte.

The first time they had ever got their whole global network on board with one idea.