Cannes Lions
M&C SAATCHI, London / RBS / 2008
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Applause is the latest in the make it happen campaign produced for The Royal Bank of Scotland Group in North America. The ad captures the essence of the make it happen attitude: namely that actions speak louder than words, by demonstrating that RBS is a bank that prizes action.
The ad shows you either have the make it happen attitude as an innate characteristic or you don’t. That’s why a boring speaker on stage at a school is playfully disrupted by a quick witted pupil who saves the assembly from the old man’s ramblings.
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