Combined development of implementation: clients, channel, agency in the detail of an interactive programme: Barbie, The Star (in search of the Chilean Barbie girl). Stages of the programme cycle: exhibition of the film helped as a basis for the programme: barbie.Invitation to a contest-at a shopping centre of the capital. Development of the programme/contest adding artistic and cultural tests, social welfare and amusement for girls. Ending: award given during Christmas.

Hundreds of little girls visited the top malls. Destined spaces were saturated.The line exceeded the historic levels of Mattel sales (sell through over 90%).