Cannes Lions
RAINEY KELLY CAMPBELL ROALFE/Y&R, London / BBC / 2011
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We open the ad to what appears to be the wind travelling down a street although it seems to have a mischievous personality and starts to play tricks on the public who are waiting at a bus stop. They are first whisked around by the wind and then the victims of targeted rain. We cut to a young man in his flat. Before he leaves his flat he checks the BBC weather website to plan his day before leaving at the exact moment the sun comes out. He is one step ahead of the weather.
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