Cannes Lions

BC Street Box

ELEVEN, Seoul / BC CARD / 2017

Presentation Image
Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Using Fin-Tech, we made a tip box that can pay tips to passionate youngsters on the streets with only cards and mobile touches.

Execution

First, Street box enables people to pay for tips to performers, which becomes income for them. Also, we produced the music source so that its profit goes to musicians, and host a concert to share their music with many others.

Second project is to support street vendors with dreams. We have installed the ‘street box’ so that people can pay off theirs tips at ‘YuolJeongDo’,the road where full of street vendors with creative business items. (YuolJeongDo means ‘road of passion’ and is place famously known for creative business start ups including food, art and many others)

At last, we collaborated with TV series which runs talk busking on street. By this, ‘Street box’ resonates with people and became an icon to symbolize street culture.

Outcome

BC Street Box became a symbol of Korea's street culture by forming a positive public opinion to support street youths and exposed to media articles. In addition, it settled on a way to pay for a tip with a credit card.

Similar Campaigns

11 items

You've Got This

THINKERBELL, Melbourne

You've Got This

2022, NRMA

(opens in a new tab)