Cannes Lions
KOLLE REBBE, Hamburg / T.D.G. VERTRIEBS / 2012
Overview
Entries
Credits
Description
Beards are back in vogue within the creative community. Dr. Adam & Ms. Eve’s wanted to launch a beard shampoo especially for hipsters and fashion-addicts.
Execution
Since every beard is a statement and no beard is like the other, we decided to create Beard Wash shampoo for all kinds of beards: whether large, medium-sized or small. The size of the bottles corresponds to the length of the beards. And since real facial hair isn’t the most attractive to look at, the beards are illustrated in an ornamental, carefully crafted design.
Outcome
Beard Wash shampoo sold well via the Web and at select barber shops. The first 1,000 bottles have already sold out.
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