Cannes Lions

CAKE MIX

KOLLE REBBE, Hamburg / T.D.G. VERTRIEBS / 2011

Awards:

1 Shortlisted Cannes Lions
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Develop a cake mix packaged like a sack of cement that serves as an inspiration for creative cake constructions.

Execution

The rectangular bricks are themselves turned into a design element – the basic pattern covers the entire cement bag packaging.

Outcome

Brickstones were one of The Deli Garage’s most successful product launches.

Similar Campaigns

6 items

CLEAN THE OCEAN

KOLLE REBBE, Hamburg

CLEAN THE OCEAN

2015, T.D.G. VERTRIEBS

(opens in a new tab)