Develop a toy that stimulates children’s imaginations like in the old times and inspires them to play in the real world. Because the digital world has drastically changed the playtime habits of children: instead of running around outside, they’re sitting inside - instead of creating something new with their own hands, they’re letting themselves be entertained - instead of moving their entire body, they’re simply using their thumbs and index fingers for game consoles. That’s why Retro Kids wants to develop toys that give children a new feeling of creativity and haptic.

All the toys are made of robust, safe materials. The pole between analogue and digital toys is reflected in the illustration on the packaging’s design. To inspire children, directions and tips are printed both on the outside package as well as on the cloth bag.

Since Offline Games is a new market launch, only a limited number of toys were produced in the first phase – which was a lot more successful than expected. The demand for Offline Games was so high that the toys had to be re-ordered within 2 weeks, and all the new children’s shops asked said that they would include the products in their range without exception as soon as new products could be delivered.