L'EAUNDRY – FRAGRANCE LUXURY GOODS is a brand for luxury scented products. Its key product – a luxury fragrance laundry detergent – was relaunched in early 2016 with new scents. The brief was to create a new packaging design for sales in international, high-end department and design stores. Before 2016 it was sold exclusively via the webshop.

The final products are plastic bottles that look exactly like oversize perfume bottles, with a fabric label colour scheme to distinguish between the three scents. The scents themselves were specially developed to have a long-lasting effect on fabrics.