Cannes Lions
DDB, Chicago / TWIX / 2022
Awards:
Overview
Entries
Credits
Execution
We open on twins camping in the woods ready to enjoy a Twix talking about how frankly it doesn’t matter if you choose a left or right Twix, because they’re both chewy crunchy and delicious. Then we cut to two bears who mirror the campers staring at the twins repeating how it doesn’t matter if you choose left or right, because they’re both chewy, crunchy and delicious. The bears then comment how they love the sound of the snap when you bite into it, which the campers cut to say the same thing. We end on the Twix bar breaking and the super “Left or right a good decision either way” appears on screen with the Twix logo.
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