To amplify the campaign in France, we've launched "the big vote", on online campaign inviting French people to vote for their favorite Twix. And the stakes are high : the brand has promised to put only the winning Twix bars in the future packets.

To encourage people to vote, we created 2 characters : Pedro, who is passionate and obsessive about left side and Thierry, an avid fan of right Twix. We've asked them to reveal their passion about their respective sides. We've created a story using codes they know and like : reality TV show. So, we've produced 12 very short episodes following Thierry and Pedro in their daily life.

The campaign "the big vote" has been launched on April, 11th. During 2 weeks, Pedro and Thierry have been introduced to our audience with 30 seconds pre rolls. Then, new and shorter content has been uploaded and spread revealing new facet of their personality. At the end of the videos, Internet users were invited to vote or to go directly on the website to discover more content.

After 3 weeks, the videos of Pedro and Thierry had more than 7 million views and more than 75 000 shares. This generated more than 500 000 votes on the website and visitors debated on social media.