You play the role of the stranger entering "Le brasserie" just before opening. Soon the bartender challenges you to demonstrate your skills in pouring the perfect Stella Artois. The drama can begin. You're the director and the leading actor at the same time. In trying to master the pouring ritual you instruct the bartender and get instant reactions on your performance. Objective: Increase the relevance of Stella Artois amongst the right people by creating ”buzz” around the brand.

Target group: Stella Artois is the preferred choice for individuals (single, educated, self-centric young adults) who appreciate the better things in life.