This casting video was viewed more than 25,000 times.

More than 1500 people registered and submitted a video of themselves (a 16% response rate).

We found our 4 applicants to be part of the show: Meaghan, Oliver, Ruwan, and Matt.The casting call video effectively served as the catalyst for the entire 6 Beers Of Separation project, with 76 unique pieces of branded content being produced, including a feature length film.

Ultimately, 6 Beers of Separation has seen Tooheys Extra Dry increase sales by 9.5%, brand awareness at an all-time high, and market share up by 15%.