Cannes Lions
SAATCHI & SAATCHI, New York / GENERAL MILLS / 2016
Overview
Entries
Credits
Description
In this film, we see the consequences of “that feeling” - the ways that irregularity and constipation can ruin your day. We see man who is so bloated that he has to wear hot pink sweatpants to a funeral, a bride who suffers in a bathroom in her wedding dress, and a man who emerges from an office toilet several decades after he entered. Simply put, being irregular is the worst. So get more fiber, get Fiber One.