Cannes Lions
Y&R MALAYSIA, Kuala Lumpur / MALAYSIAN NATURE SOCIETY / 2015
Awards:
Overview
Entries
Credits
Execution
To raise awareness on the effects of deforestation on wildlife, we create a series of posters to reveal the brutality everytime we cut a tree. These illustrations expose the vulnerability of Malaysia’s most endangered animals, featuring the Malaysian Tapir, the critically endangered Sumatran Rhino, the reclusive Hornbill and some rare freshwater fishes. We also silkscreened these designs onto recycled paper for a naturally raw and tactile feel. This hand crafted technique also ensures that every print is unique and different.
Outcome
Since the campaign’s launch, MNS has reported an increase in members and volunteers.
As the campaign is still in its early stages, donations figures are currently being tabulated.
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