Cannes Lions

BEROCCA

JWT+H+F, Zurich / BAYER / 2011

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During a regular TV commercial break, our spot fakes an abrupt crash. After the TV has apparently shut down, an error message followed by a system update is displayed. The following copy line appears:Every system needs an update.Subsequently, the update bar transforms into a Berocca packaging.Claim:Update yourself.

Berocca vitamin tablets.

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