Cannes Lions
WHYBIN\TBWA, Sydney / VISA / 2009
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EFTPOS was designed at a time when there was no Internet, iPhones or Laptops. The world has moved on and today people embrace new technology really quickly. When a new model comes out, we forget the old one and go out and buy the new one without a second thought. So why are we still using a product that was launched over 20 years ago? Whilst EFTPOS hasn’t evolved, Visa Debit has. It can go places EFTPOS can’t.
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