Cannes Lions
DENTSU INC., Tokyo / KODANSHA / 2017
Overview
Entries
Credits
Description
Use AI technology just like the main technology in the novel.
We made an AI Twitter bot of Sohei SAIKAWA, the famous main character of a novel series which sold over 4 million copies. (The author of the series is the same as the new novel.)
Execution
First, we launched a teaser site. Next, we launched the AI account, and it became popular soon in Social Media. After that many online media picked up the AI. Everyday, the AI asked a question to followers, and it made a buzz.
Outcome
Over 700 replies daily and 8,000 followers in a month.
Media coverage was worth over 400,000 USD, and sales of the new novel doubled. The client wants to create another AI character campaign.
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