The BIG BURGER REVOLUTION!

From around 3,000 McDonald’s nationwide, Shibuya was chosen for the showdown. The billboard was strategically placed right near the McDonald’s. When viewed from the street, the product image and the logo appears distorted. But from inside of nearby McDonald’s, the viewer sees a 3D ad with a huge burger popping right out towards them. In general, the trend in 3D ads is to target nearby people. But Burger King used a unique technique to show 3D ads only to a specifically targeted audience. In this case, the audience is McDonald’s customers in the act of casually munching on a burger. By targeting customers inside McDonald’s, this was truly a direct confrontation.

The 3D ad targeting only McDonald’s customers.

Hailing from America, Burger King serves large authentic burgers.

However in Japan, most burger chains do not serve large burgers.

Even the BigMac isn’t very big.

So we developed our REAL BIG BURGER in Japan.

The BIG BURGER REVOLUTION!

Introducing the BigBet!

Using a special burger sauce, just like the BigMac

No need for an extra bun.

Just the juicy taste of flame-grilled patties.

Weighing in a whopping 1.6 times more than a BigMac.

From around 3,000 McDonald’s nationwide, Shibuya was chosen for the showdown.

The billboard was strategically placed right near the McDonald’s.

When viewed from the street, the product image and the logo appears distorted.

But from inside of nearby McDonald’s, the viewer sees a 3D ad with a huge burger popping right out towards them.

In general, the trend in 3D ads is to target nearby people.

But Burger King used a unique technique to show 3D ads only to a specifically targeted audience.

In this case, the audience is McDonald’s customers in the act of casually munching on a burger.

By targeting customers inside McDonald’s, this was truly a direct confrontation.

This particular billboard, often overlooked in the Shibuya advertisement jungle, evolved into a nationwide multimedia sensation.

We put this ad on the billboard on March 17th, 2023.

From around 3,000 McDonald’s nationwide, Shibuya was chosen for the showdown.

The billboard was strategically placed right near the McDonald’s.

This particular billboard, often overlooked in the Shibuya advertisement jungle, evolved into a nationwide multimedia sensation.

BigBet took the masses by storm.

This marketing stunt made the BigBet so popular; it was added to Burger King Japan’s main menu.

Now Japan can enjoy real big flame-grilled burgers all across the country.

media coverage: 235

earned media: 1.3 million dollar

media impressions: 45 million