To do this, we created the first ever, live-streaming, nation-wide, real-time assembly, The Biggest. Assembly. Ever.

This event joined thousands of girls in the spirit of Ganging Up for Good during October, anti-bullying month.

Prior to the event, we sent assembly kits around the country that contained Mean Stinks resources, as well as Mean Stinks deodorant and Mean Stinks deodorant coupons.

The Mean Stinks Clinical Strength deodorant was also promoted alongside our Biggest. Assembly. Ever. event so that social posts and conversation within the community would bring awareness to the product and its connection to the program.

The Secret Mean Stinks program generated dialogue across the nation surrounding the Biggest. Assembly. Ever. via Twitter and Facebook and students continue to view the Biggest. Assembly. Ever. event on MeanStinks.com to this day.

The Mean Stinks Clinical Strength deodorant has become the top selling clinical SKU and has undoubtedly led to mother-daughter pairs engaging about bullying as a result of seeing it at their local retailer stores.