Cannes Lions
LOWE GGK , Vienna / OMV / 2008
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OMV centred its special series OMV Bixxol by offering a tailor-made motor oil for each car.
Based on the message 'OMV Bixxol, the tailor-made oil for each car-nationality' the following concept was developed: cars speak in various national languages. As cars cannot speak, the sounds of engines intone music with strong national connections and therefore stand for different nations.