In order to make people realize that blood donation has a vital importance, we created a digital ad showing the easiest way to donate through just a simple clicking.

• Describe how the media team interpreted the creative idea and implemented it.

The media had a very good impression of the digital ad, because they saw relevant the intention to invite people to donate in a easy way.

•What happened as a result of the communication activity?

People was so pleased because they understood the message and proved blood donation was easy as a click.