The idea was launched only on digital channel - Facebook and Youtube. However, the media extended it to print and other digital mediums. 22 national publications covered the idea and people also took the idea to phone (Whatsapp, BBM) and Twitter.

This simple idea has increased the number of blood donors exponentially. With ‘Facebook Graph Search', finding a blood donor has now become nearly 300 times faster. Also, the number of blood donors available per blood group has increased manifold.

Along with thousands of shares and likes online, the idea also got covered in 22 national publications. Celebrities tweeted and urged people to change their Facebook names. Blood search has become easy all over India with absolutely ‘zero budget’.

And above all this, we can’t put a number to the lives saved.