Cannes Lions

BMW 1 SERIES

HEYE, Munich / BMW / 2015

Presentation Image
Online Video
Presentation Image
Online Video
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Overview

Entries

Credits

OVERVIEW

Execution

In several online-spots we accompany its never-ending search for cookies and experience, what it means to be connected any time and everywhere.

Outcome

In Germany the Cookie Monster found its way into several media and blogs such as Autobild and BimmerToday, the TV–news and also to the screens of our audience: The films were seen 3.167.768 times and at the point of submission the Concierge-Spot made it to No. 2 in the YouTube-Video-Charts and was shared over 10.000 times. Compared to last year the CTR raised up to 340%.

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