Cannes Lions
HEYE, Munich / BMW / 2015
Overview
Entries
Credits
Execution
In several online-spots we accompany its never-ending search for cookies and experience, what it means to be connected any time and everywhere.
Outcome
In Germany the Cookie Monster found its way into several media and blogs such as Autobild and BimmerToday, the TV–news and also to the screens of our audience: The films were seen 3.167.768 times and at the point of submission the Concierge-Spot made it to No. 2 in the YouTube-Video-Charts and was shared over 10.000 times. Compared to last year the CTR raised up to 340%.
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